Beware the Invasion

BTS Kiteboarding (BTS stands as acronym for "Better Than Sex") is a Greek enterprise producing racing kitesurf boards from light material exporting throughout the world. The company sponsors athletes participating in the Greek Kitesurf Championship. Responsible for the concept, graphic design, illustration & copywrite of the advertising campaign. The idea of the creative derives from a graphic of the certain board model which refers to the early video games showing how playful the product is.