Flat Earth

Naming, Logo & Brand identity design for a Company that specializes in clothing for action sports, including skateboarding, kiteboarding and snowboarding. The company also manufactures apparel, accessories, hats, shirts, and posters. The idea for the name derives from the concept of a flat earth like the necessity for ideal flat conditions without irregularities, a perfect terrain for performing freestyle tricks of the respective sports. The design of the logo follows the idea of the name and looks like a flat multilevel block.