Corinto
Printing Advertising Campaign launch for "Indy" Couch by Corinto Furniture Firm. (Creative concept, Copywrite & Graphic design) Makio Hasuike has been distinguished with a "RedDot Design Award" for the design of the unique Indy couch on behalf of the Italian furniture firm Corinto. With clear guidance to the female public (a female professional or not in order to be used in an office waiting area or the sitting room of a private house. Τhe creative attempts to draw a parallel between the femininity arising from the couch and the attractive lips of a woman standing in the front having the product in the background. The furniture becomes the lips, constituting a fetish. The advertisement was published in magazines like Women Vogue and Instyle as well as in various outdoor locations.