WorkingSpace - LivingSpace

Printing Advertising Product & Corporate Campaign launch for Skouropoulos Office Furniture Firm. Concept, Αrt Direction, Photoretouching, Ιllustration, Copywrite & Graphic Design for the series product & Corporate magazine printing Advertising which has been designed with a twofold creating concept and a unique graphic design planning. The latter concerns the corporate as well as the product campaign and consists of a brand identity which is being expressed in the black box containing all information always on the upper right side of the registration. The corporate section is being differentiated conceptual and is based on the idea Living Space / Working Space. The image dominates here, which tries to involve nature (Living Space) in work (Living Space). The message is that the given furniture do not restrict you in a common working space but bring you closer to the freedom of it, nature.